Will Smith is no ordinary Hollywood star.
When he has a new movie out not only will it be premiered globally but each global venue will be turned into a major road block for him.
London’s BFI on the South Bank had all three of it’s big screens taken over for BRIGHT this week courtesy of NETLIX UK.
Netflix were kind enough to offer me a small guest list so i invited magician Dynamo, MP Dawn Butler, music star Naughty Boy, MOBO CEO Kanya King,Interr Security CEO Roderick Arnold, Music and media man Richard Pascoe, SONY Music/ Columbia Records Head of Press Taponeswa Mavunga and more.
Roads were closed, spotlights lit up the sky, the black carpet was heaving with fans and celebs and a live DJ compered to the public cross gathered, as well as the champagne swiggers inside awaiting Will’s arrival. His plane was delayed and we were asked nicely by host Alex Zane whether we would mind waiting 20 minutes for him. Of course, no one minded.
The film was typical Will Smith action hero that saves the world. A good cop. Basically the same role he has played a few times. No hate though, we could watch him surrounded by elf, works, zombies and evil all day – so long as he kicks their asses! He did.
The after party was a typical NETFLIX uber exciting event off the excitement scale.
ACTRESS KAREN BRYSON AND HER HUBBY.
All the waitresses and waiters had pointy elf ears.
With DJ’s Nick Grimshaw and Clara amfo spinning the old skool hip hop and R&B and endless mini platters of food – truffle toasts, truffle nests, mini prawn platters, pasta, tender beef, eton mess, white chocolate lips and more , cocktails and champagne the guests had to be kicked out at 3am!
Thanks to the NETFLIX UK team for an amazing evening! You win the parties prize!