I really enjoyed speaking to Cultural Analyst Gabriel Noble Hello!WeAreSocial for their report for Wattpad which explores British Gen Z attitudes towards diversity, representation & equality in media & advertising.
Wattpad is a positive, diverse & impactful place marketers can engage with millions of Gen Zs.
Take a look at the full report which went live in February 2022 here
The report creators asked, Gen Z answered.
With diversity and representation at the core of Wattpad and their community of storytellers, they’re proud to present All Tomorrow’s Stories, their latest report in collaboration with We Are Social UK.
”Gathering insights from over 1,000 Gen Z Wattpadders, eight in-depth reader and writer interviews, and commentary from media industry expert Jasmine Dotiwala, the report explores British Gen Z perspectives towards diversity, representation and equality in media, and discusses how brands can action representation in more meaningful and accurate ways”.
The full report is a fascinating, impactful read- take a look and let me know what you think.